The Foundation Leo Messi, with Lionel at the helm, is involved in conjunction with National Brand for Tourism Argentina.
The idea is to establish mutual cooperation for the implementation of various activities that help to spread the image of our country worldwide, according to the philosophy of the Nation Brand INPROTUR and associate the image of Argentina with leading representatives.
In the framework of the Barcelona Tourism Fair, the renowned player Leonel Messi visited the stand of the Institute of Tourism of Argentina (INPROTUR) in order to lay the groundwork for closer collaboration between the foundation and the state agency. The idea is to establish mutual cooperation for the implementation of various activities
help disseminate the country's image.
This action is part of the philosophy of INPROTUR and Brand Country of associating the image of Argentina with personalities from culture, music and sport, and Leo Messi, born in Argentina's Rosario city, in the Province Santa Fe, becomes one of the best exponents of national values.